Why am I seeing videos with fake doctors on social media?

Are you seeing videos on TikTok and Instagram of “doctors” who, with a strange Macedonian accent, try to convince you of unusual things: “Apples from Macedonia are full of pesticides and are bad for your health!”

At first glance, it sounds scary and believable. But why is everyone suddenly seeing this video? Why did it spread across all social media at lightning speed?

Watch the video and better understand what coordinated inauthentic behaviour on the internet is.

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This website was developed within the project “TRACE: Tracking, Exposing, and Countering Hidden Foreign Manipulations and Interferences”, which is implemented by the Institute of Communication Studies. The project is funded by the Government of the United Kingdom, with the support of the British Embassy in Skopje. The views and opinions expressed on this website do not necessarily reflect the position or the opinions of the UK Government. All content is Creative Commons License (CC BY-NC 4.0) and is free for redistribution by following certain guidelines.