Prof. Eleonora Serafimovska, PhD is a full professor in the field of communications and mass media at the Institute of Sociological, Political and Juridical Research (ISPPI). She has a bachelor’s degree in psychology, a master’s degree in social psychology and a doctorate in communications. Her research focus includes mass communications, as well as the intersection between political, social and media psychology. The result of the research interest is numerous studies on the challenges of the personality in the media-mediated reality in the Republic of Macedonia.
She is one of the founders of the Psychological Laboratory at the postgraduate studies of ISPPI, where many projects and researches are generated that examine the dimensions of the political trauma of the Macedonian citizens and the role of the media in that context.