Vesna Shopar is a long-standing expert in the field of information and communication, mass media, public opinion, intercultural communication, information and communication theories and systems, media law, business communication, politics and media. She has published more than 40 scientific publications, books, monographs, participated in numerous scientific gatherings, conferences and seminars, and participated in more than 30 scientific research projects in the country and abroad. Professor Shopar has been and is a member of numerous organizations and associations in Macedonia and abroad.